Sunday 16 November 2008

World No-Tobacco Day

No-Tobacco Day is celebrated tomorrow,17th November, in Portugal.
The advertising agency DDB Portugal have sponsored a series of DDB alerts, posters warning about the effects of smoking on length of life and enjoyment of life. The phrase used in each poster translated into English: “It’s not just the life you lose, but what you lose in life”. Tobacco is the third cause death in Portugal. It’s a contagious habit.

The Member States of the World Health Organization created World No Tobacco Day in 1987 to draw global attention to the tobacco epidemic and the preventable death and disease it causes.
The purpose of World No Tobacco Day is to encourage countries and governments to work towards strict regulation of tobacco products. It's important to raise awareness about the existence of the wide variety of deadly tobacco products. Regulation should also help people get accurate information about tobacco products – traditional, new, and future.

Although World No Tobacco Day is only one day of the year, the efforts to spread the message about the dangers of tobacco use need to continue throughout the year.

The tobacco industry catches You : learn more about its advertising, promotion and sponsorship tactics and how they are a threat to you.

Tobacco-Free Youth interactive Website click here.


1 comment:

Marisa García said...

I wish everybody stopped smoking, and not just tomorrow, but forever. We have to contribute to these ideals by teaching our students about healthy habits.

Have a nice week, Isabel.

Marisa.